Dana Whites Journey from UFC Sweat Equity to Cold Plunge Revival

Dana White, the confident and unapologetic face of the Ultimate Fighting Championship, has built a legacy as one of the most influential figures in combat sports. But behind the billion-dollar empire lies a story of relentless grit, near financial ruin, and a personal health scare that nearly cut his life short. At 56, White’s transformation…

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5000 Year History of Cold Plunging

Cold Water Immersion History: A 5,000 Year Timeline

The practice of cold plunge, also known as cold therapy, cold immersion therapy, ice bath or cryotherapy, has been used for centuries to treat various physical and mental health conditions. From ancient civilizations to modern-day spas, cold plunges have played a significant role in the history of human health and wellness. This comprehensive timeline explores…

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